Coral Scratcher Tiang Cakar Kucing by Hangzhou Owls Technology Co., Ltd.

Coral Scratcher Tiang Cakar Kucing by Hangzhou Owls Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Perawatan Hewan Peliharaan, Mainan, Perlengkapan dan Produk untuk Hewan Competition Category.

PerakPerawatan Hewan· 2025

Coral Scratcher Tiang Cakar Kucing

by Hangzhou Owls Technology Co., Ltd.

Client: Hangzhou owls Technology Co., Ltd.

A' Design Award Perak Winner in Perawatan Hewan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Coral Scratcher Tiang Cakar Kucing

Coral Scratcher adalah tiang cakar kucing yang terinspirasi dari cabang-cabang koral dan gelombang laut. Bentuk bercabangnya menyediakan pijakan kaki, sehingga kucing dapat memanjat hingga ke puncak dan beristirahat di sana, termasuk kucing yang kurang cekatan. Bagian puncaknya juga berfungsi sebagai meja samping untuk meletakkan benda seperti buku, majalah, dan remote control. Bodi utamanya dibuat dari anyaman kertas ramah lingkungan yang tahan terhadap cakaran dan minim serbuk rontok. Bagian dasar dan puncaknya dibuat dari baja cold rolled dengan lapisan akhir plastik. Struktur modular yang disatukan oleh satu batang berulir memungkinkan ketinggiannya disesuaikan.

The Recognition

About the A' Design Award Perak

Coral Scratcher Tiang Cakar Kucing adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Coral Scratcher Tiang Cakar Kucing diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Coral Scratcher Tiang Cakar Kucing adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
Dimensions & Packaging: The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
Tags: pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
Production Technology: The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable.
Design Challenge: The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
Research: Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
Inspiration: Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
Project Duration: This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
Operation Flow: This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
Patents: China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22
Team Members: Jianjun Le
Yanlin Zhu