Aisling Sans Rupa Huruf by Paul Robb is a highly esteemed winner of the very prestigious 2025 A' Design Award Emas in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

EmasGrafis· 2025

Aisling Sans Rupa Huruf

by Paul Robb

Client: S6 Foundry

A' Design Award Emas Winner in Grafis Category

200,687
Verified Award Winner
Verify Award Status for #167639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aisling Sans Rupa Huruf

Rupa huruf sans-serif Aisling menghadirkan reinterpretasi segar dan modern dari tradisi tipografi klasik. Bentuk hurufnya yang berproporsi luas mencapai keseimbangan yang halus antara kepekaan desain kontemporer dan prinsip-prinsip tipografi. Ditandai dengan lengkungan lembut dan bentuk yang khas, Aisling memiliki karakter yang tenang namun percaya diri. Mengutamakan kejelasan dan keterbacaan, rupa huruf ini merupakan pilihan serbaguna untuk berbagai aplikasi, dari media cetak hingga digital, di mana daya tarik visual dan keterbacaan fungsional sama-sama penting.

The Recognition

About the A' Design Award Emas

Aisling Sans Rupa Huruf adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Aisling Sans Rupa Huruf diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Aisling Sans Rupa Huruf menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aisling Sans offers a contemporary reinterpretation of classic typographic principles. Its generously proportioned letterforms, distinctive curves, and broad stance create a refined balance between modern aesthetics and historical proportions. The large open counters are designed to enhance legibility, making Aisling versatile across both print and digital environments. Equipped with advanced OpenType features, comprehensive support for Latin Extended languages, and a flexible range of ten weights alongside a Variable font version, Aisling Sans is designed to meet the demands of diverse typographic applications.
Dimensions & Packaging: The specimen box was digitally printed CMYK 80 x 180 x 255 mm. The booklets were printed CMYK and prefect bound 170 x 240 mm.
Tags: Type design, Typeface, Specimen
Production Technology: The font was digitally created and supported by over 200 Latin languages. The specimen box and 5 booklets were digitally printed in a limited print run, to celebrate the launch, demonstrating the robustness of the family.
Design Challenge: The main challenge was to develop something contemporary using historical proportions.
Research: The research began in 2023, with classical proportions analyzed from historical references. Once this data and ratios were documented we began to study the form and ductus we required from each through weight, creating contemporary forms within the new ratio proportion.
Inspiration: Aisling Sans was inspired by the desire to create a contemporary typeface that seamlessly blends timeless modernity with unique character. Drawing inspiration from the elegance of classic sans-serif designs, Aisling embodies a perfect fusion of tradition and innovation. The type family features carefully balanced proportions, designed to achieve visual harmony and offer a sense of effortless readability. Its distinctive curves and forms reflect individuality while maintaining a sense of sophistication, making it an ideal choice for branding and communication.
Project Duration: The research was started in late 2023, with the production and launch world wide in July 2024.
Operation Flow: The presentation box was included with the first ten orders of the complete family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb