Miniso Land Ritel by Xiang Li is a highly esteemed winner of the very prestigious 2025 A' Design Award Emas in Desain Ruang Interior dan Pameran Competition Category.

EmasInterior· 2025

Miniso Land Ritel

by Xiang Li

A' Design Award Emas Winner in Interior Category

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Verified Award Winner
Verify Award Status for #167818

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Colors

The Design

About Miniso Land Ritel

Di dalam ruang tiga lantai Miniso Land, terdapat enam area utama dan lebih dari tujuh puluh jenis produk kolaborasi dari berbagai dunia IP. Desainer mencapai perpaduan keberagaman kategori dan efisiensi pemanfaatan ruang dengan menghadirkan zona-zona situasional yang beragam, menghindari kebosanan yang mungkin ditimbulkan oleh pengalaman berbelanja tradisional yang berulang. Mulai dari area blind box yang seolah berada dalam gelembung merah muda, area komprehensif dengan efek visual montase, area hewan peliharaan dan area wewangian dengan berbagai nuansa alam, hingga area plush yang terasa seperti memasuki dunia dongeng.

The Recognition

About the A' Design Award Emas

Miniso Land Ritel adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Miniso Land Ritel diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Miniso Land Ritel menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

Read the Press Release