Chongqing Noodles Ilustrasi Mural by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
PerakGrafis· 2025
Chongqing Noodles Ilustrasi Mural
by Wu Yao
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award Perak Winner in Grafis Category
- 95,327
- Verified Award Winner
- Verify Award Status for #167871
The Design
About Chongqing Noodles Ilustrasi Mural
Chongqing Noodles adalah ilustrasi mural bertema yang diciptakan untuk sebuah merek makanan Tiongkok. Karya seni ini berpusat pada kota kuliner Chengdu dan Chongqing di wilayah Sichuan Chongqing, Tiongkok. Area di sekitarnya ditampilkan dalam pemandangan yang tersebar dan berjarak jauh, sementara gaya keseluruhan tetap bernuansa Tiongkok. Arsitektur perkotaan, pemandangan alam, dan berbagai lanskap budaya ditampilkan bersama dengan hidangan khas merek tersebut. Warna-warna sejuk berkontras dengan pencahayaan hangat dari toko-toko. Mural ini diproduksi dengan teknik cetak transfer panas dan tersedia dalam beberapa ukuran untuk menyesuaikan dengan ruang toko yang berbeda.
The Recognition
About the A' Design Award Perak
Chongqing Noodles Ilustrasi Mural adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Chongqing Noodles Ilustrasi Mural diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Chongqing Noodles Ilustrasi Mural adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
- Dimensions & Packaging
- 1500mm X 1600mm
- Tags
- Illustration,ChongQing Taste
- Production Technology
- The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
- Design Challenge
- The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
- Research
- The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
- Inspiration
- Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
- Project Duration
- The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
- Operation Flow
- The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
- Team Members
- Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao
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