Inside Out Furnitur Anak by Nao Fujimura

Inside Out Furnitur Anak by Nao Fujimura is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Produk Bayi, Anak-Anak dan Balita Competition Category.

PerungguProduk Bayi· 2025

Inside Out Furnitur Anak

by Nao Fujimura

Client: Nao Fujimura

A' Design Award Perunggu Winner in Produk Bayi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Inside Out Furnitur Anak

Inside Out adalah satu set furnitur anak yang juga dapat digunakan sebagai mainan. Set ini memadukan sebuah kotak berwarna putih dengan bangku berkaki tiga berwarna hijau muda. Kotak tersebut dapat berfungsi sebagai meja kecil bagi anak atau sebagai tempat duduk, sehingga orang tua dan anak dapat duduk bersama. Bangku itu dapat dimasukkan ke dalam kotak dari keempat sisinya, seperti sebuah puzzle. Tidak ada satu pun cara penggunaan yang baku, sehingga mengundang eksperimen dan imajinasi yang bebas. Bahan yang digunakan adalah kayu ash putih, dilapisi cat mobil dan diamplas hingga halus, serta seluruh sudutnya dibuat membulat agar aman saat digunakan.

The Recognition

About the A' Design Award Perunggu

Inside Out Furnitur Anak adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Inside Out Furnitur Anak diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Inside Out Furnitur Anak memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It can be used as a small stool and mini table set for children, or as a set of two stools for parents and children to use together.
The light green three-legged stool can be inserted from all four sides of the box and played with like a puzzle. There is no one right way to use it. The user can experiment with various ways of using the product in his or her own fun way, which brings out the pure imagination and intuition of the user.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 420mm
Tags: Toy, Colorful, Fun, Playfulness, Curiosity, Wonder, Adorable, Table, Stool, Kids
Production Technology: White ash wood was used as the material. In order to express the texture of a child's toy, it was solidly colored with car paint and given a fun and vibrant color scheme throughout.In order to eliminate the wood grain, the surface was polished many times with fine sandpaper to give it a fine and smooth texture.All corners are slightly rounded to make it safe for young children to handle.
Design Challenge: The biggest challenge in creating this product was to consider the dimensions so that one product could be used in various ways, such as as a table for children or a chair for adults. We considered the appropriate dimensions of the product based on ergonomics, and were conscious of not losing the overall cute, toy-like impression.
Research: We aimed to create a product that everyone, regardless of age or gender, could enjoy thinking about together and engage with with a sense of fun and freshness. We aimed for a mysterious shape that would not immediately reveal what the product is at first glance, and we were conscious of creating time for users to think about how to use it in their own fun way, just like playing with a toyThe outside of the box is simple white and the inside is bright green, making both children and adults want to take a peek inside.
Inspiration: This product was inspired by the shape of toys that children play with.
The older I get, the more I think that small furniture for children looks like cute toys.
We came up with a product that gives form to this lovely feeling.
Is this product furniture for children? Is it a big toy for adults to play with?
We aimed to create a flexible and unique product that both adult and children can think about and enjoy together, just as they would play with a toy.
Project Duration: The project started in June 2024 and ended in September 2024.
Operation Flow: This piece is an experimental product that is not only practical, but is also fun to use, as it explores how people feel and what actions they take when they see it. The unique, pop visuals will surprise and delight those who see it.
Appropriate dimensions have been considered, anticipating a variety of possible uses, and by deliberately not restricting it to a single use, it draws out the pure imagination of the person who will use it.
This product will further expand children's imaginations and stimulate the curiosity of adults as well.
Image Credits: [Image #1: Nao Fujimura, Inside Out, 2024]
[Image #2: Nao Fujimura, Inside Out, 2024]
[Image #3: Nao Fujimura, Inside Out, 2024]
[Image #4: Nao Fujimura, Inside Out, 2024]
[Image #5: Nao Fujimura, Inside Out, 2024]