Cyp Identitas Korporat by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafis· 2025
Cyp Identitas Korporat
Client: Construcciónes y Pavimentos
A' Design Award Besi Winner in Grafis Category
Verified Award Winner
Verify Award Status for #169177The Design
About Cyp Identitas Korporat
Cyp mendekati studio untuk mencari alternatif identitas grafis yang baru guna menyegarkan tampilan merek mereka, membangun identitas yang lebih personal namun tetap khas yang mencerminkan kehadiran dan pendekatan baru mereka di industri. Desain akhir merepresentasikan layanan dan produk utama perusahaan sambil menyampaikan kesan aman dan andal. Konsep ini dipengaruhi oleh prinsip Yin-Yang yang merepresentasikan interaksi kekuatan-kekuatan yang berlawanan, dan menangkap dualitas lini produk utama Cyp yang secara bersamaan seimbang dan saling melengkapi.
The Recognition
About the A' Design Award Besi
Cyp Identitas Korporat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Cyp Identitas Korporat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Cyp Identitas Korporat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:
A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering. - Dimensions & Packaging
- Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
- Tags
- Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
- Production Technology
- Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
- Design Challenge
- Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
- Research
- A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
- Inspiration
- Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
- Project Duration
- Project started in Bogota, on April of 2024, and was published officially in June 2024
- Operation Flow
- Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
- Team Members
- Pablo Prada Granada
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