Hocking Hills Desain Web by Cansu Dagbagli Ferreira

Hocking Hills Desain Web by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Antarmuka, Interaksi dan Pengalaman Pengguna Competition Category.

PerungguAntarmuka· 2025

Hocking Hills Desain Web

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Perunggu Winner in Antarmuka Category

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Verified Award Winner

Verify Award Status for #169553

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocking Hills Desain Web

Redesain Hockinghills.com menghadirkan platform pemesanan yang efisien dan kontemporer untuk penginapan alam dan aktivitas luar ruangan. Dengan memprioritaskan kejelasan dan kegunaan, desain yang diperbarui menampilkan pendekatan minimalis yang menonjolkan keindahan alam Hocking Hills. Antarmuka pengguna yang disempurnakan, navigasi yang dioptimalkan, dan satu set lebih dari 100 ikon khusus meningkatkan aksesibilitas dan fungsionalitas. Hasilnya adalah pengalaman digital yang kohesif dan menarik yang menyederhanakan perencanaan perjalanan sambil tetap setia pada dedikasi merek terhadap alam, komunitas, dan eksplorasi yang mulus.

The Recognition

About the A' Design Award Perunggu

Hocking Hills Desain Web adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Hocking Hills Desain Web diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Hocking Hills Desain Web memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.