Fila Kids Amore Sepatu Anak by Boson Zhang, Mingyan He and Chunhe Jin

Fila Kids Amore Sepatu Anak by Boson Zhang, Mingyan He and Chunhe Jin is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Produk Bayi, Anak-Anak dan Balita Competition Category.

PerakProduk Bayi· 2025

Fila Kids Amore Sepatu Anak

by Boson Zhang, Mingyan He and Chunhe Jin

Client: Fila Sports Co., Ltd.

A' Design Award Perak Winner in Produk Bayi Category

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Verified Award Winner
Verify Award Status for #169712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fila Kids Amore Sepatu Anak

Fila Kids Amore adalah sepatu yang dirancang untuk anak-anak. Desainnya terinspirasi dari gagasan pelukan penuh kasih, dan kedua talinya membentuk siluet hati ketika dipertemukan. Sol berlapis ganda mendukung kenyamanan serta kebebasan bergerak. Midsole TPU yang lembut mengikuti lengkung telapak kaki, sementara outsole karet yang sangat tipis menambah kestabilan. Material Tempur meningkatkan bantalan, kesesuaian bentuk, dan peredaman benturan. Material yang bernapas dan dapat terurai secara hayati serta lapisan antibakteri membantu menjaga kaki tetap kering. Tali yang dapat disetel memungkinkan anak mengenakan sepatu tanpa bantuan, dan bagian atasnya mudah dibersihkan.

The Recognition

About the A' Design Award Perak

Fila Kids Amore Sepatu Anak adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Fila Kids Amore Sepatu Anak diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Fila Kids Amore Sepatu Anak adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
Dimensions & Packaging: Main material: mesh/rubber/TPU
Tags: Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
Production Technology: Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
Design Challenge: The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
Research: The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
Inspiration: Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.
Project Duration: The project started in September 2024 in China and finished in January 2025 in China.
Operation Flow: The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind. Additionally, the easy-to-clean upper allows parents to maintain the shoes effortlessly, keeping them fresh even after active play. Whether walking, running, or exploring, the shoes provide stable support and protection, allowing children to move freely and comfortably.
Team Members: FILA SPORTS CO., LTD.
Boson ZHANG
Mingyan HE
Chunhe JIN
Yifei WANG
Zhengquan TAO