Espada Selvagem Identitas Visual oleh Pedro Panetto

Karya Espada Selvagem Identitas Visual oleh Pedro Panetto adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2025

Espada Selvagem Identitas Visual

oleh Pedro Panetto

Klien: Pedro Panetto

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Desain

Tentang Espada Selvagem Identitas Visual

Espada Selvagem adalah identitas visual untuk klub anggar abad pertengahan di Brasil. Desain ini terinspirasi oleh makhluk-makhluk dalam heraldik kuno, yang diinterpretasikan ulang dengan cara modern. Seekor jaguar dipilih karena hewan ini asli dari Brasil dan menyiratkan kecepatan, energi, dan daya saing. Bintik-bintik pada jaguar dibentuk oleh lingkaran-lingkaran yang juga menciptakan kesan gerakan. Gambar ini mengikuti proporsi rasio emas. Simbol ini dibuat dalam format vektor, sehingga identitas ini dapat diterapkan pada seragam, lencana, buku, medali, bendera, dan media sosial dalam berbagai ukuran.

Pengakuan

Tentang A' Design Award Perunggu

Espada Selvagem Identitas Visual adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Espada Selvagem Identitas Visual diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Espada Selvagem Identitas Visual memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensi & Kemasan: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tag: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Teknologi Produksi: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Tantangan Desain: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Riset: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspirasi: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Durasi Proyek: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Alur Operasi: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.