Life Cube Sofa Kemasan Datar by Hongwang Zhu is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Furnitur Competition Category.
PerakFurnitur· 2025
Life Cube Sofa Kemasan Datar
by Hongwang Zhu
Client: Jason Furniture (Hangzhou) Co.,Ltd.
A' Design Award Perak Winner in Furnitur Category
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- Verified Award Winner
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The Design
About Life Cube Sofa Kemasan Datar
Ini adalah sofa kemasan datar yang dirancang untuk kemudahan perakitan dan pembongkaran. Keunikan fiturnya terletak pada transformasi bagian-bagian struktur sofa menjadi kemasannya sendiri, sehingga secara signifikan mengurangi penggunaan material kemasan. Dengan sandaran dan bantalan duduk yang dapat dilepas, komponen-komponen ini dapat disimpan sepenuhnya di dalam bagian dasar, mengurangi volume kemasan hingga hanya 1/3 dari produk jadi. Inovasi ini sangat menurunkan biaya keseluruhan yang terkait dengan pengemasan, penyimpanan, dan transportasi.
The Recognition
About the A' Design Award Perak
Life Cube Sofa Kemasan Datar adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Life Cube Sofa Kemasan Datar diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Life Cube Sofa Kemasan Datar adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a flat package sofa designed for easy assembly and disassembly. Its unique feature lies in transforming parts of the sofa is structure into its own packaging, significantly reducing the use of packaging materials. With detachable backrests and seat cushions, these components can be fully stored within the base, reducing the packaged volume to just 1/3 of the finished product. This innovation greatly lowers the overall costs associated with packaging, storage, and transportation.
- Dimensions & Packaging
- The dimensions of the finished sofa are 1100mm 1030mm 700mm. After placing the soft components into the base, the dimensions are reduced to 1100mm 870mm 270mm, significantly minimizing the sofa's volume. This greatly reduces the overall costs of packaging, storage, and transportation.
- Tags
- Flat package, Detachable sofa, Assemble easily,assemble Rapidly,sustainable design
- Production Technology
- The sofa base is crafted from recyclable plastic using a one piece molding process, ensuring durability and environmentally friendly. The backrest securely interlocks with the base through a cruciform tenon joint, providing stability, while the cushion is fastened to the base via elastic straps, offering easy assembly and disassembly while maintaining comfort and safety.
- Design Challenge
- There are many flat package and detachable products on the market, but designs that integrate product and packaging functionality are relatively rare. The most challenging aspect lies in creating an innovative solution that can perfectly store the product, eliminate the need for complex assembly structures, and differ significantly from traditional frame style bases. To achieve this, we needed to conceptualize a base suitable for mass production that efficiently stores the product. After extensive research, we ultimately drew design inspiration from the technology of recyclable plastic one piece molding.
- Research
- Our research is aimed at the furniture market, and we hope to get an innovative sofa product through our project. We Collected information through our research department, including user is evaluation, Logistics distribution evaluation and other information. Learned that many sofa products are now large in size, difficult to assemble, difficult to storage and other problems, so we designed this sofa to solve these problems.
- Inspiration
- Traditional sofa bases often use wooden frames, leaving internal space unused. During packaging and transportation, this space is not utilized and occupies extra volume, often requiring additional wooden frames for protection. To address this, I optimized the design by integrating part of the sofa into its packaging, allowing the base shell to serve a dual protective function. This maximizes space efficiency, reduces packaging steps, improves operational efficiency, and lowers costs.
- Project Duration
- This project commenced in Hangzhou in November 2024 and is scheduled to conclude in March 2025, with an expected market launch in July 2025.
- Operation Flow
- The base features square holes for connecting the backrest and round holes for securing the elastic straps of the cushion. During assembly, the elastic straps on the cushion are fastened into the round holes, while the L shaped component at the bottom of the backrest is inserted into the square hole and pushed backward to lock into place.
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