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Heyday Center Identitas Korporat by Sha Feng and Jiayi Lu

Heyday Center Identitas Korporat by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.


BesiGrafis· 2025

Heyday Center Identitas Korporat

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

A' Design Award Besi Winner in Grafis Category

Colors

The Design

About Heyday Center Identitas Korporat

Heyday Center adalah identitas korporat yang diciptakan untuk sebuah pusat pelatihan yang menawarkan layanan performa olahraga, rehabilitasi, dan dukungan studi ke luar negeri. Logonya berbentuk bendera yang berkibar naik, sebuah bentuk yang merujuk pada kemajuan berkelanjutan dan peningkatan diri. Huruf H dibangun dari dua figur simetris angka satu, yang disusun dalam bentuk positif dan negatif, untuk menyiratkan pencapaian sebuah puncak. Warna biru digunakan sebagai warna utama untuk mengekspresikan nalar, profesionalisme, dan ketenangan. Identitas ini mencerminkan metode berbasis data yang diterapkan pusat pelatihan tersebut.

The Recognition

About the A' Design Award Besi

Heyday Center Identitas Korporat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Heyday Center Identitas Korporat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Heyday Center Identitas Korporat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags
Branding, Corporate Identity, Sports, Fitness
Design Challenge
The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research
The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration
The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

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