Sawamura Award 2024 Visual Utama Acara by Takuma Tahara

Sawamura Award 2024 Visual Utama Acara by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2025

Sawamura Award 2024 Visual Utama Acara

by Takuma Tahara

Client: SAWAMURA Inc.

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #171707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 Visual Utama Acara

Sawamura Award 2024 adalah key visual yang diciptakan untuk sebuah acara perusahaan bagi karyawan baru, yang diselenggarakan di teater Kabuki tradisional di Kyoto, Jepang. Tema acara ini adalah tradisi dan inovasi. Huruf-huruf pada kata KABUKU digambar dengan tipografi yang beragam, sehingga setiap huruf berfungsi sekaligus sebagai huruf dan ilustrasi. Warna serta motif tradisional Jepang yang diambil dari teater tersebut dipadukan dengan skema warna yang segar. Key visual ini diterapkan pada sertifikat, undangan berbentuk tiket pertunjukan, stempel, dan materi publikasi, sehingga memberikan tampilan yang menyatu bagi acara tersebut.

The Recognition

About the A' Design Award Perak

Sawamura Award 2024 Visual Utama Acara adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Sawamura Award 2024 Visual Utama Acara diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Sawamura Award 2024 Visual Utama Acara adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara