D'Caramel Patisserie Identitas Merek, Desain Kemasan by Olha Takhtarova

D'Caramel Patisserie Identitas Merek, Desain Kemasan by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2025

D'Caramel Patisserie Identitas Merek, Desain Kemasan

by Olha Takhtarova

Client: Sot B&d

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #172246

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About D'Caramel Patisserie Identitas Merek, Desain Kemasan

D'Caramel Patisserie adalah identitas merek dan desain kemasan yang dibuat untuk sebuah toko kue. Sistemnya mencakup logo, ilustrasi gambar tangan, pola, serta kotak dalam tiga ukuran. Warna-warna pastel lembut dan gambar detail dari hidangan penutup serta motif botani mengekspresikan karakter buatan tangan dari produk-produknya. Bunga bluebonnet dari Texas ditambahkan sebagai referensi lokal. Kotak dibuat dari karton premium dengan cetak offset dan hasil akhir matte. Pemotongan die yang presisi memungkinkan perakitan yang sederhana serta perlindungan bagi kue-kue yang rapuh.

The Recognition

About the A' Design Award Perunggu

D'Caramel Patisserie Identitas Merek, Desain Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. D'Caramel Patisserie Identitas Merek, Desain Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. D'Caramel Patisserie Identitas Merek, Desain Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.