Karya Arch Avery Identitas Merek oleh Dip Mad Creative Studio adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.
PerungguGrafis· 2026
Arch Avery Identitas Merek
Klien: Arch Avery
Pemenang A' Design Award Perunggu dalam Kategori Grafis
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #173643Desain
Tentang Arch Avery Identitas Merek
Arch Avery adalah identitas merek yang diciptakan untuk sebuah merek alat perawatan kulit. Logonya memadukan tipografi tebal dengan serif miring, dan kedua bentuk huruf A dirancang agar terlihat setajam ujung jarum. Warna oranye digunakan sebagai warna utama untuk mengekspresikan pendekatan proaktif terhadap perawatan kulit. Identitas ini diterapkan pada kemasan kotak kertas dengan teknik emboss dan deboss. Sebuah dudukan segitiga dari paduan aluminium juga menjadi bagian dari desain dan dipahat menggunakan teknologi CNC. Dudukan tersebut menjaga alat pembersih komedo berbahan titanium tetap tegak sekaligus melindungi ujung jarumnya yang berukuran 0,2 mm.
Pengakuan
Tentang A' Design Award Perunggu
Arch Avery Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Arch Avery Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Arch Avery Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- The brand identity for Arch Avery focuses on the precision and effectiveness of using the right skincare tool. The bold typography and slant serif blend allows the logo to adapt across a wide range of products while expressing the brand’s professional premium aesthetic. Orange enhances the brand’s enthusiasm in promoting proactive skincare. A metal stand is also designed to hold and protect the Blackhead Remover's extra fine needle tip with a unique curve that perfectly adapts to face contours.
- Dimensi & Kemasan
- Paper Box Packaging: 62mm (D) x 203mm (L) x 55mm (H)
Techniques involved: Embossing / Debossing
Titanium Blackhead Needle: 9mm (D) x 3mm (H) x 115mm (L)
Exclusively crafted super fine tip, all in titanium
Aluminium Alloy Holder: 40mm (D) x 46mm (L) x 60mm (H)
Each carefully crafted with CNC technology, with Arch Avery's logo sculpted on the surface - Tag
- skincare, branding, typography, photography, identity, design, packaging
- Teknologi Produksi
- A triangular holder with a plastic liner is created to fully protect the 0.2mm needle tip of the Triple A Blackhead Remover. Each sculpted with CNC technology, the aluminium alloy holder is weighty enough to uphold the titanium crafted Triple A vertically from humid environments.
- Tantangan Desain
- Similar products are available at cheaper prices with variable qualities. The client and the Dip Mad team had gone through countless discussions about how to make the product stand out in the market, and came up with the solution of elevating the brand's tier to premium skincare. Dip Mad contributed the idea of adding the aluminium holder to make the product complete with practical functions, and was in charge of the production of the holder, as well as the packaging of the boxset.
- Riset
- Before diving into the creative process, Dip Mad conducted a thorough research on similar products available in the market. The team found that Triple A is one that stands out and should be branded with a more high end tier. Throughout the whole process Dip Mad carried out 5 consultation meetings with the client, and both came up with a satisfactory conclusion of what we see as the outcomes. We expect Triple A would burst out as a bestseller among similar products even with a higher pricing, online and offline.
- Inspirasi
- Arch Avery’s logo draws inspiration from the brand’s debut Tripe A Fine-grade Blackhead Remover. Focusing on the product’s preciseness and performance, the two A alphabets are created to look as sharp as needle tips. The use of the logo under most situations should come with a black and white background of models using the product cheerfully and vibrantly, emphasising on the collective energy of aesthetics, advance and assurance, adding up to Triple A.
- Durasi Proyek
- The project began in November 2024 and the creative process went on for 5 months. Dip Mad was also in charge of the brand's official website design, which started from January 2025 and was completed in May 2025. At the moment of this submission, the client is in the process of filing a patent for Triple A.
- Alur Operasi
- The Arch Avery visual identity elevates the brand to another level. While a blackhead remover is commonly seen in every household, one crafted with titanium and comes with a luxurious holder is rare in the market. It is Arch Avery and Dip Mad's common philosophy to bring proactive skincare and great design into every individual's life routine.
- Paten
- Patent Filing in Progress
- Anggota Tim
- Dip Mad (Branding Strategy)
Arch Avery (Client) - Kredit Gambar
- Photography/ Cinematography: LeoLiu Photography
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