The Netherlands Pavilion Paviliun Pameran oleh Tellart and RAU Architects

Karya The Netherlands Pavilion Paviliun Pameran oleh Tellart and RAU Architects adalah pemenang yang sangat dihormati dari 2026 A' Design Award Platinum yang sangat bergengsi dalam Kategori Kompetisi Desain Acara dan Peristiwa.

PlatinumAcara· 2026

The Netherlands Pavilion Paviliun Pameran

oleh Tellart and RAU Architects

Klien: Netherlands Enterprise Agency and AND B.V.

Pemenang A' Design Award Platinum dalam Kategori Acara

1,012,990

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Warna

Desain

Tentang The Netherlands Pavilion Paviliun Pameran

Paviliun Belanda adalah sebuah paviliun pameran yang dibangun untuk World Expo 2025 di Osaka. Paviliun ini menghadirkan pergeseran historis Belanda dari melawan air menjadi menjadikan air sebagai sekutu dalam energi bersih, adaptasi iklim, dan gaya hidup berkelanjutan. Setiap pengunjung menerima sebuah Orb, bola genggam yang memandu alur kunjungan dan mengaktifkan instalasi interaktif, termasuk film kubah 360 derajat yang diciptakan dengan kecerdasan buatan generatif. Strukturnya dirancang agar dapat dibongkar, sehingga seluruh komponennya dapat digunakan kembali setelah pameran berakhir.

Pengakuan

Tentang A' Design Award Platinum

The Netherlands Pavilion Paviliun Pameran adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. The Netherlands Pavilion Paviliun Pameran menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. The Netherlands Pavilion Paviliun Pameran adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Dimensi & Kemasan: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Tag: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Teknologi Produksi: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Tantangan Desain: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Riset: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inspirasi: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Durasi Proyek: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Alur Operasi: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Paten: Copyrights and IP of the Building belong to RAU Architects (2025).
Anggota Tim: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Kredit Gambar: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart