Designtide Tokyo 2024 Fungsi Utama: Identitas Merek by There There - Kazune Watanabe

Designtide Tokyo 2024 Fungsi Utama: Identitas Merek by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 A' Design Award Emas in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

EmasGrafis· 2026

Designtide Tokyo 2024 Fungsi Utama: Identitas Merek

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

A' Design Award Emas Winner in Grafis Category

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Colors

The Design

About Designtide Tokyo 2024 Fungsi Utama: Identitas Merek

Teks Buku: Designtide Tokyo adalah acara desain berupa pameran dan pasar yang mengeksplorasi serta berbagi tren baru dalam desain produk dan bidang terkait. Melalui desain, acara ini menciptakan pengalaman imersif penuh energi dan emosi yang melampaui media digital. Diselenggarakan dari tahun 2005 hingga 2012, acara ini berbagi budaya desain dari Tokyo dengan dunia. Setiap tahun, sekitar 50 desainer undangan dan terpilih mempresentasikan karya yang lebih mengutamakan kreativitas daripada komersialisme. Pada tahun 2024, Designtide Tokyo dihidupkan kembali dengan logo baru dan visi yang diperbarui.

The Recognition

About the A' Design Award Emas

Designtide Tokyo 2024 Fungsi Utama: Identitas Merek adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Designtide Tokyo 2024 Fungsi Utama: Identitas Merek diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Designtide Tokyo 2024 Fungsi Utama: Identitas Merek menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.