Cuisino Fungsi Utama: Dukungan Keputusan Makanan Tergamifikasi by Yi Chen

Cuisino Fungsi Utama: Dukungan Keputusan Makanan Tergamifikasi by Yi Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award Besi in Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak Competition Category.

BesiSeluler· 2026

Cuisino Fungsi Utama: Dukungan Keputusan Makanan Tergamifikasi

by Yi Chen

A' Design Award Besi Winner in Seluler Category

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Verified Award Winner

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Colors

The Design

About Cuisino Fungsi Utama: Dukungan Keputusan Makanan Tergamifikasi

Teks Buku: Cuisino mereimajinasi keputusan makanan sebagai ritual tergamifikasi, mengubah pilihan rutin menjadi momen kegembiraan. Dengan memanfaatkan psikologi perilaku dan antarmuka yang menyenangkan, aplikasi ini mengurangi kelelahan dalam mengambil keputusan dan memberdayakan pengguna untuk makan lebih sehat tanpa stres. Terinspirasi oleh permainan kasual dan aplikasi kesehatan, antarmuka ini memandu pola makan yang penuh kesadaran melalui interaksi mikro, penghargaan atas kemajuan, dan sistem visual yang menenangkan. Pengalaman ini menjadikan nutrisi bukan lagi soal disiplin, melainkan lebih tentang pembentukan kebiasaan yang menyenangkan.

The Recognition

About the A' Design Award Besi

Cuisino Fungsi Utama: Dukungan Keputusan Makanan Tergamifikasi adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Cuisino Fungsi Utama: Dukungan Keputusan Makanan Tergamifikasi diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Cuisino Fungsi Utama: Dukungan Keputusan Makanan Tergamifikasi dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cuisino transforms everyday food choices into a delightful, gamified ritual. By combining behavioral psychology with playful UI, it reduces decision fatigue and empowers users to make healthy choices without stress. Each interaction feels like a mini-game, turning anxiety into agency.
Dimensions & Packaging: Cuisino is a non-physical digital design project. The prototype consists of 5 main experience flows with modular components and was built in 1920×1080 and 375×812 px formats. It includes mobile-first wireframes, user journey animations, and a set of customizable onboarding and decision-making modules.
Tags: food decision, playful UX, gamified onboarding, ritual design, digital wellbeing, health habit, casual interface, behavior design, meal planning, emotional interface
Production Technology: Cuisino was realized using a combination of Figma, XD, Illustrator, and After Effects. The design process emphasized visual storytelling, modular components, and interactive mockups. UI animations were prototyped to simulate a casino-inspired experience, with gradient transitions, randomized elements, and playful micro-interactions. The final assets were exported for responsive screen sizes and optimized for both pitch decks and demo presentations.
Design Challenge: The main challenge was balancing delight with depth—how to ensure user agency while gently guiding behavior. Visually, it was difficult to simulate randomness without overwhelming users. Conceptually, the hardest part was resisting utilitarian UX patterns and instead designing for emotion, play, and imperfection—qualities often neglected in food or wellness apps.
Research: This design began as speculative UX research into how decision fatigue affects food habits in urban environments. Methods included desk research, self-tracking experiments, and behavioral mapping of casual food apps. Tools used were Figma, Notion, and visual diarying. Key insights: most food apps overload users with options and assume strong intrinsic motivation. Cuisino rethinks this by embedding habit into gamified rituals, making healthy choices fun, not forced.
Inspiration: Cuisino was inspired by the overwhelming feeling of choice in urban food culture. As a designer living in New York, I saw how indecision and anxiety affected meal planning. By borrowing mechanics from casinos and mobile games, I aimed to create a joyful and structured decision ritual.
Project Duration: The project was initiated during Covid19 in New York City and completed in June 2025. The design was developed independently as a speculative yet functional UX concept and presented via digital channels.
Operation Flow: Users begin by selecting a goal or mood, then receive dynamic suggestions through playful modules like spin wheels, quick picks, and progress meters. Gamified cards and micro-interactions reduce choice fatigue while reinforcing healthy routines. The experience blends randomness with structure, encouraging consistent use while maintaining delight.
Patents: Patent pending.
Copyrights belong to Yi Chen, 2025.
Team Members: Designer: Yi Chen
Image Credits: Image #1: Designer Yi Chen, Cuisino, 2025.