Sinopec Charging Station Identitas Merek oleh Guangzhou Ace

Karya Sinopec Charging Station Identitas Merek oleh Guangzhou Ace adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Periklanan, Pemasaran dan Komunikasi.

PerungguPeriklanan· 2026

Sinopec Charging Station Identitas Merek

oleh Guangzhou Ace

Klien: Sinochem

Pemenang A' Design Award Perunggu dalam Kategori Periklanan

6,998

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #179976

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Sinopec Charging Station Identitas Merek

Sinopec Charging Station adalah sistem identitas merek yang diciptakan untuk stasiun pengisian daya kendaraan listrik. Logonya terinspirasi dari motif bunga peoni dan mengubah urutan pertumbuhan kelopak, daun, dan sulur menjadi siluet steker pengisi daya. Gradasi warna biru ke hijau menghubungkan palet korporat yang telah mapan dengan energi terbarukan. Bentuk yang disederhanakan tetap terbaca dari jarak hingga 50 meter. Bentuk daun dan sulur digunakan kembali sebagai penanda di permukaan tanah yang memandu pengunjung. Sistem ini mencakup papan penanda, antarmuka digital, desain pengisi daya, dan material cetak.

Pengakuan

Tentang A' Design Award Perunggu

Sinopec Charging Station Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Sinopec Charging Station Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Sinopec Charging Station Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensi & Kemasan: Page size 285 mm x 210 mm
242 pages
Tag: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Teknologi Produksi: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Tantangan Desain: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Riset: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspirasi: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Durasi Proyek: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Alur Operasi: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Anggota Tim: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun