Lap AI Taipei Fungsi Utama: Toko Ritel by Tsung Han Lee

Lap AI Taipei Fungsi Utama: Toko Ritel by Tsung Han Lee is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Ruang Interior dan Pameran Competition Category.

PerungguInterior· 2026

Lap AI Taipei Fungsi Utama: Toko Ritel

by Tsung Han Lee

Client: LAPT_A. Intelligence Ltd.

A' Design Award Perunggu Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Lap AI Taipei Fungsi Utama: Toko Ritel

Teks Buku: Lap AI adalah interior ritel ringkas yang memikirkan ulang pembelian laptop sebagai perjalanan layanan terpandu, bukan penelusuran yang digerakkan oleh tampilan produk. Terinspirasi oleh gerakan menggeser, denah ruang membentuk lingkaran melengkung yang menyingkap produk selangkah demi selangkah, mendukung perbandingan cepat sebelum beranjak ke konsultasi satu lawan satu dan layanan purnajual. Pencocokan berbantuan AI dan panduan dari ahli membantu pelanggan menemukan perangkat yang tepat dengan percaya diri. Pencahayaan putih hangat, logam bernuansa sampanye, dan panel tembus cahaya menciptakan suasana yang tenang dan menyerupai layar yang mengurangi kebisingan visual serta membangun kepercayaan.

The Recognition

About the A' Design Award Perunggu

Lap AI Taipei Fungsi Utama: Toko Ritel adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Lap AI Taipei Fungsi Utama: Toko Ritel diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Lap AI Taipei Fungsi Utama: Toko Ritel memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAP AI is a retail interior concept that translates the gesture of swiping into a curved, theatre-like customer journey. Zoning supports each decision stage from exploration to consultation and aftercare, while AI-assisted guidance helps match users with suitable devices. Calm lighting and durable materials shift tech retail from visual noise to long-term service and care.
Dimensions & Packaging: Floor area is 23.5 sqm. Display capacity is up to 36 laptops. The layout uses a compact curved loop for quick browsing and comparison, and it naturally leads to a one to one consultation point and aftercare support. A central silver metal demo table integrates diffused LED task lighting to reveal product details without glare. A ceiling ring chandelier and track spotlights highlight the displays. Key materials include metalwork, metal laminate panels, frosted acrylic, PC hollow panels, curved plywood in tea tone, curved plywood in white, and a curved timber support structure.
Tags: Interior Design, Retail Design, Store Design, Commercial Interior, Flagship Store, Customer Experience, Service Design, AI Assisted Retail, Spatial Sequencing, Lighting Design
Production Technology: Warm-white lighting unifies champagne-toned metal and neutral wood. Light is washed into hollow clear panels; the cavity reflects the champagne back wall and segmented cells pull it into fine threads that skim curved surfaces. The panels bend to follow the geometry, expressing a swipe-like motion. Semi-transparent layers and controlled reflections evoke a glossy screen. A silver central table uses diffused LEDs for demos; the LAP AI ring chandelier and circular spot track highlight displays.
Design Challenge: The key challenge was translating LAP AI's service-led operating model into a very small retail footprint while clearly expressing the brand's core idea: helping customers find the right device with trust and long-term support. The space had to communicate value beyond display, remain commercially workable, and feel calm and reliable. The design balances product visibility with one-to-one consultation and uses light and materials to create comfort and confidence.
Research: This project investigates customer decision psychology in tech retail, focusing on choice overload, decision fatigue, and trust building. It studies how a service-led brand can translate its operating workflow into spatial strategy by mapping the journey from browsing to comparison, one-to-one consultation, and aftercare. Findings informed a swipe-inspired curved loop and a calm, screen-like lighting and material system to improve clarity, confidence, and brand value.
Inspiration: Inspired by the swipe gesture on a phone, LAP AI turns the act of filtering countless apps into a spatial journey of narrowing choices. In an era of overwhelming options, many customers spend too long comparing devices without clarity. LAP AI uses online AI, expert consultation and long term support to match each person with the right laptop, and the store translates this into guided circulation and staged decision making.
Project Duration: The project commenced in May 2025 in Taipei, Taiwan, and was completed in August 2025.
Operation Flow: Visitors enter and follow a compact, curved loop to view all devices in one sweep. The display sequence supports quick comparison, then naturally leads to a one-to-one consultation point where a sales specialist discusses needs and recommends suitable options. After selection, the same counter supports setup, guidance and aftercare, turning a small footprint into a clear, guided journey from browsing to personalised service.
Image Credits: Photography: Mr.Warmth Studio