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Schneider Electric Innovation Hub Tokyo Ruang Pamer oleh Ryota Unno

Karya Schneider Electric Innovation Hub Tokyo Ruang Pamer oleh Ryota Unno adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.


PerungguInterior· 2026

Schneider Electric Innovation Hub Tokyo Ruang Pamer

oleh Ryota Unno

Klien: Schneider Electric Japan

Pemenang A' Design Award Perunggu dalam Kategori Interior

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #180869

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Desain

Tentang Schneider Electric Innovation Hub Tokyo Ruang Pamer

Schneider Electric Innovation Hub Tokyo adalah sebuah ruang pamer yang diciptakan untuk menghadirkan pengalaman imersif bagi pengunjung. Pola lantai konsentris pada satu sumbu tunggal mengarahkan pergerakan menuju sebuah display melengkung bernama Control Center, yang tetap terlihat dari berbagai arah. Pencahayaan tabung bergelombang, yang dibentuk dengan perangkat pemrograman visual Grasshopper, berkontras dengan langit-langit berkisi hitam dan lantai bermotif papan catur. Dinding putih menjadi bidang pameran utama. Sofa modular berbentuk segi lima dapat ditata sebagai tempat duduk atau untuk pertemuan, atau disingkirkan guna membuka jalur sirkulasi.

Pengakuan

Tentang A' Design Award Perunggu

Schneider Electric Innovation Hub Tokyo Ruang Pamer adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Schneider Electric Innovation Hub Tokyo Ruang Pamer diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Schneider Electric Innovation Hub Tokyo Ruang Pamer memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan
This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensi & Kemasan
20,600mm x 23,500mm x CH2800mm
Tag
Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Teknologi Produksi
The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Tantangan Desain
The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Riset
This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspirasi
As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Durasi Proyek
The project started in March 2025 in Tokyo and was completed in September 2025.
Alur Operasi
Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Anggota Tim
Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Kredit Gambar
SS Co., Ltd. Kenichi Ohno

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