Zona Fungsi Utama: Branding dan Kemasan by Cansu Dagbagli Ferreira

Zona Fungsi Utama: Branding dan Kemasan by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

PerakPeriklanan· 2026

Zona Fungsi Utama: Branding dan Kemasan

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award Perak Winner in Periklanan Category

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Verified Award Winner
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Colors

The Design

About Zona Fungsi Utama: Branding dan Kemasan

Teks Buku: Zona adalah hard seltzer pertama di Angola, yang menjembatani warisan lokal dengan estetika kontemporer, menampilkan identitas merek yang terinspirasi dari mata air Huambo dan Sungai Okavango. Desainnya berpusat pada estetika kontemporer yang berani, menggunakan palet monokromatik berbasis buah dan ikon geometris untuk menarik perhatian. Logotype kustom memuat percikan air tersembunyi, yang melambangkan esensi kehidupan dan aliran sungai. Dengan memadukan warna-warna cerah dengan tata letak bersih berbasis putih, Zona menawarkan pengalaman visual yang segar dan membangkitkan semangat yang merayakan asal-usulnya melalui lensa yang muda dan mengutamakan desain.

The Recognition

About the A' Design Award Perak

Zona Fungsi Utama: Branding dan Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Zona Fungsi Utama: Branding dan Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Zona Fungsi Utama: Branding dan Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.