Wudang Blessing Identitas Visual by Yao Wu

Wudang Blessing Identitas Visual by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

PerakPeriklanan· 2026

Wudang Blessing Identitas Visual

by Yao Wu

Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

A' Design Award Perak Winner in Periklanan Category

15,381
Verified Award Winner
Verify Award Status for #181672

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wudang Blessing Identitas Visual

Wudang Blessing adalah sistem identitas visual yang diciptakan untuk sebuah merek wisata budaya. Sistem ini menafsirkan ulang figur-figur budaya Tao, termasuk Kaisar Zhenwu, Lima Dewa Kekayaan, Fu Lu Shou, dan berkah belajar Lereng Taizi, dalam gaya ilustrasi kontemporer. Tipografinya memadukan lengkung pegunungan ke dalam goresan huruf. Polanya bersifat modular, dan grafis vektornya dapat diskalakan dari kartu nama hingga papan reklame. Tersedia dua mode warna, CMYK untuk cetak dan RGB untuk layar. Sistem yang terpadu ini menggantikan citra yang tersebar dan mendukung produk, kemasan, serta media digital.

The Recognition

About the A' Design Award Perak

Wudang Blessing Identitas Visual adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Wudang Blessing Identitas Visual diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Wudang Blessing Identitas Visual adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents: /
Team Members: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Image Credits: /