Jojo Mainan Pendamping Kecerdasan Buatan by Jingdong Own - Brand Design Team is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Mainan, Permainan dan Produk Hobi Competition Category.

PerakMainan· 2026

Jojo Mainan Pendamping Kecerdasan Buatan

by Jingdong Own - Brand Design Team

A' Design Award Perak Winner in Mainan Category

20,028

Verified Award Winner

Verify Award Status for #182673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jojo Mainan Pendamping Kecerdasan Buatan

Jojo adalah mainan pendamping berkecerdasan buatan untuk anak-anak. Tubuhnya yang lembut dibuat dari bahan plush daur ulang. Sistem suara mendukung percakapan dalam beberapa bahasa. Fungsi memori memungkinkan Jojo mengembangkan kepribadian yang khas seiring waktu. Layar kecil menampilkan kondisi emosional melalui mata beranimasi. Lapisan silikon di sekeliling komponen elektronik menjaga mainan tetap lembut saat digenggam, dan lubang-lubang pada lapisan tersebut membuat mikrofon serta pengeras suara berfungsi dengan jernih. Jojo berukuran 10,5 x 9,5 x 10,5 sentimeter dengan berat 159 gram dan dapat dibawa sebagai aksesori yang dikenakan.

The Recognition

About the A' Design Award Perak

Jojo Mainan Pendamping Kecerdasan Buatan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Jojo Mainan Pendamping Kecerdasan Buatan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Jojo Mainan Pendamping Kecerdasan Buatan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimensions & Packaging: 10.5×9.5×10.5cm 159g
Tags: AI,Electronic Pet ,Plush Toy
Production Technology: Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Design Challenge: For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Research: Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiration: This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Project Duration: Started in Beijing and Shanghai in China 2026
Operation Flow: Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Team Members: JingDong Own-Brand Design Team