Flavia Aroma Fungsi Utama: Sistem Minuman Tempat Kerja by Florian Seidl

Flavia Aroma Fungsi Utama: Sistem Minuman Tempat Kerja by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Peralatan Rumah Tangga Competition Category.

PerungguPeralatan Rumah Tangga· 2026

Flavia Aroma Fungsi Utama: Sistem Minuman Tempat Kerja

by Florian Seidl

Client: Lavazza North America Inc

A' Design Award Perunggu Winner in Peralatan Rumah Tangga Category

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Colors

The Design

About Flavia Aroma Fungsi Utama: Sistem Minuman Tempat Kerja

Teks Buku: Memperkenalkan Flavia Aroma, mesin penyeduh mutakhir yang dirancang untuk penggemar kopi Amerika Utara yang menghargai kenyamanan sekaligus kualitas. Mesin ini menyajikan kopi beraroma dan beragam minuman lainnya, sementara desainnya yang ringkas menjadikannya ideal untuk kantor kecil dan kantor rumahan. Mesin ini dilengkapi sistem penyeduhan unik yang memastikan hasil sempurna dalam cangkir tanpa kontaminasi silang. Sistem Freshpack yang telah dipatenkan menawarkan minuman dari berbagai merek dalam beragam ukuran. Mudah dibersihkan dan bersertifikat untuk penggunaan komersial, Flavia Aroma menghadirkan variasi berkualitas profesional ke setiap ruang kerja.

The Recognition

About the A' Design Award Perunggu

Flavia Aroma Fungsi Utama: Sistem Minuman Tempat Kerja adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Flavia Aroma Fungsi Utama: Sistem Minuman Tempat Kerja diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Flavia Aroma Fungsi Utama: Sistem Minuman Tempat Kerja memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
Dimensions & Packaging: Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.
Tags: Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
Production Technology: main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber
Design Challenge: The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow: The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
Patents: Design patent/registered design
Patented brewing technology (Fresh Pack)
Image Credits: Lavazza North America Inc