DuePiùTre – Più Che Hamburger Identitas Visual by Laura Ferrario

DuePiùTre – Più Che Hamburger Identitas Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2017

DuePiùTre – Più Che Hamburger Identitas Visual

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Perunggu Winner in Grafis Category

15,750

Verified Award Winner

Verify Award Status for #57055

Jelajahi Layanan Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Identitas Visual

DuePiùTre adalah bistrot kecil yang menawarkan Tidak hanya Hamburger, tetapi juga pastrami dan ayam kaleng bir, semuanya disajikan kembali dengan produk Italia yang segar dan asli. Bulldog dipilih karena selama Perang Dunia Pertama ia menjadi maskot Angkatan Laut Amerika Serikat, dan karena merupakan anjing peliharaan dari salah satu mitra bistrot. Untuk mengimbangi nama tempat yang diciptakan, desainnya mencakup topi koki untuk bulldog dan hadiah yang mencoba menyampaikan gagasan tentang perusahaan yang menawarkan makanan dengan cara yang lebih langsung.

The Recognition

About the A' Design Award Perunggu

DuePiùTre – Più Che Hamburger Identitas Visual adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. DuePiùTre – Più Che Hamburger Identitas Visual diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. DuePiùTre – Più Che Hamburger Identitas Visual memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma