Fattoria il Gambero - Winery Identitas Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafis· 2017
Fattoria il Gambero - Winery Identitas Visual
Client: Ferrariodesign
A' Design Award Besi Winner in Grafis Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Identitas Visual
Fattoria il Gambero menempatkan dirinya di pasar dengan pendekatan dinamis dan kontemporer, untuk meningkatkan sejarahnya sendiri, yang dimulai pada tahun 1880. Inilah alasan merek dagang bergaya “G”; ini menyampaikan kesan pembuka botol yang membuka tutup botol dan menyerupai jalan menuju ke perusahaan. Font sans serif menambahkan substansi pada simbol yang agak abstrak ini dan menghubungkan masa lalu kuno dengan masa kini. Warna-warna memberikan sentuhan inovatif pada keseluruhan gambar, sementara karakteristik tertentu dari masa lalu dipertahankan, misalnya, pada kertas timbul pada Brosur.
The Recognition
About the A' Design Award Besi
Fattoria il Gambero - Winery Identitas Visual adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Fattoria il Gambero - Winery Identitas Visual diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Fattoria il Gambero - Winery Identitas Visual dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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