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Tick Tock Turtle Jam Alarm Anak by Daniel Lau

Tick Tock Turtle Jam Alarm Anak by Daniel Lau is a highly esteemed winner of the very prestigious 2019 A' Design Award Besi in Desain Produk Bayi, Anak-Anak dan Balita Competition Category.


BesiProduk Bayi· 2019

Tick Tock Turtle Jam Alarm Anak

by Daniel Lau

Client: emagine A

A' Design Award Besi Winner in Produk Bayi Category

14,241

Verified Award Winner

Verify Award Status for #68762

Colors

The Design

About Tick Tock Turtle Jam Alarm Anak

Tick Tock Turtle dirancang untuk anak-anak dari segala usia. Anak-anak dapat dengan mudah memahami berlalunya waktu dengan melihat titik-titik bercahaya pada cangkang yang juga berfungsi sebagai lampu bangun bertahap menyerupai cahaya matahari terbit. Ketika alarm berbunyi, cahaya mengisi seluruh permukaan seolah-olah seperti pelat pada cangkang kura-kura. Cangkang juga berfungsi sebagai tombol bagi anak-anak untuk mengaktifkan lampu malam merah, sementara tombol pengaturan orang tua lainnya tersembunyi di bawah cangkang yang dapat dilepas. Bagian bawah kura-kura terbuat dari silikon food grade yang lembut dan menempel dengan aman ke tempat tidur di malam hari.

The Recognition

About the A' Design Award Besi

Tick Tock Turtle Jam Alarm Anak adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Tick Tock Turtle Jam Alarm Anak diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Tick Tock Turtle Jam Alarm Anak dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
Dimensions & Packaging
200 mm x 200 mm x 76 mm
0.47 kg
Tags
Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
Production Technology
A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
Design Challenge
Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
Research
The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
Inspiration
The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
Project Duration
The project started in April 2017 and was finished in May 2018
Operation Flow
Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
Patents
Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China
Team Members
Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
Image Credits
Image Credits: Duncan Longden Photography

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