Niannujiao Jiaoding Flagship Store Toko Unggulan (Flagship Store) by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award Besi in Desain Ruang Interior dan Pameran Competition Category.
BesiInterior· 2019
Niannujiao Jiaoding Flagship Store Toko Unggulan (Flagship Store)
by Tomohiro Katsuki - Prism Design
Client: Prism Design
A' Design Award Besi Winner in Interior Category
- 13,638
- Verified Award Winner
- Verify Award Status for #82900
The Design
About Niannujiao Jiaoding Flagship Store Toko Unggulan (Flagship Store)
Niannujiao Jiaoding Flagship Store adalah interior ritel di Beijing, Tiongkok, yang menampung dua merek busana wanita dalam satu ruang seluas 180 meter persegi. Konsep desainnya adalah netral yang seimbang. Gaya, warna, sirkulasi, fungsi, dan rentang produk diseimbangkan sehingga setiap merek tetap mempertahankan karakternya sendiri. Niannujiao tampil elegan dan jernih, sementara Jiaoding hadir modern, sederhana, dan penuh gaya. Materialnya meliputi ubin batu tulis abu-abu, pelapisan baja bronze, cermin bening, cat putih dan merah muda, lembaran kayu, kain, serta teraso buatan.
The Recognition
About the A' Design Award Besi
Niannujiao Jiaoding Flagship Store Toko Unggulan (Flagship Store) adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Niannujiao Jiaoding Flagship Store Toko Unggulan (Flagship Store) diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Niannujiao Jiaoding Flagship Store Toko Unggulan (Flagship Store) dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Team Members
- Designer:Masanori Kobayashi
Designer:Yao Di - Image Credits
- Photographer:Katsumi Hirabayashi
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