Meat n Beer Desain Merek by Mateus Matos Montenegro

Meat n Beer Desain Merek by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2020

Meat n Beer Desain Merek

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Perunggu Winner in Grafis Category

13,375

Verified Award Winner

Verify Award Status for #87395

Jelajahi Layanan Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Desain Merek

Meat n Beer dianggap sebagai toko unggulan yang menjual daging dan bir khusus. Inspirasi logo tersebut berasal dari penggabungan dua produk andalan mereka. Dari kepala sapi tradisional dengan tanduk runcing, ditransformasikan dengan desain ikonik dalam vektor bingkai kawat pedesaan modern, berinteraksi dengan elemen tradisional lainnya, botol bir. Penyatuan berada dalam ruang positif dan negatif, ringkas dan elegan menjadi satu simbol di mana teks dan gambar membentuk satu gambar. Tipografi memainkan dan mencampur font Industrial gaya lama dengan Script yang lebih modern.

The Recognition

About the A' Design Award Perunggu

Meat n Beer Desain Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Meat n Beer Desain Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Meat n Beer Desain Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro