NYC Deal 99 Cent Store Identitas Merek oleh Chi Hao Chang

Karya NYC Deal 99 Cent Store Identitas Merek oleh Chi Hao Chang adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2020

NYC Deal 99 Cent Store Identitas Merek

oleh Chi Hao Chang

Klien: School of Visual Arts

Pemenang A' Design Award Perunggu dalam Kategori Grafis

9,792

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #90132

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang NYC Deal 99 Cent Store Identitas Merek

NYC Deal adalah identitas merek yang dibuat untuk sebuah toko serba 99 sen di New York City. Identitas ini berpusat pada label harga yang tegas dan ditempatkan dalam posisi miring, mengingatkan pada gerakan label yang bergoyang saat pelanggan menjangkau dan menahannya sebelum membacanya. Label yang dimiringkan itu menjadikan harga tunggal 99 sen sebagai pesan paling jelas dari merek ini. Elemen-elemen pendukung merujuk pada produk-produk yang dijual di toko tersebut. Material cetak menggunakan pencetakan laser digital, sementara tas tote, kaus, dan produk berbahan kain lainnya menggunakan sablon untuk menghasilkan tinta yang tahan lama.

Pengakuan

Tentang A' Design Award Perunggu

NYC Deal 99 Cent Store Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. NYC Deal 99 Cent Store Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. NYC Deal 99 Cent Store Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimensi & Kemasan: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Tag: Branding, Graphic Design, Identity, Logo, Poster
Teknologi Produksi: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Tantangan Desain: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Riset: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspirasi: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Durasi Proyek: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Alur Operasi: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.