Camel Robot Karya Seni Digital by Edu Torres

Camel Robot Karya Seni Digital by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Grafis Komputer, Pemodelan 3D, Tekstur dan Rendering Competition Category.

EmasGrafis Komputer· 2020

Camel Robot Karya Seni Digital

by Edu Torres

Client: Camel

A' Design Award Emas Winner in Grafis Komputer Category

73,150

Verified Award Winner

Verify Award Status for #90633

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Colors

The Design

About Camel Robot Karya Seni Digital

Camel Robot adalah sebuah karya seni digital yang menafsirkan ulang sebuah logo merek sebagai hewan robotik. Gambar ini dibangun sebagai model tiga dimensi dan dirender dengan resolusi tinggi untuk keperluan cetak serta untuk ditampilkan di ruang pameran dan ruang kantor. Referensi diambil dari mesin industri, robotika, dan fiksi ilmiah. Bagian tubuhnya sebagian terbuka, sehingga kabel-kabel internal dan sumber dayanya tetap terlihat. Palet warna biru netral dan gelap menjaga perhatian tetap tertuju pada siluet utama. Tingkat detailnya diseimbangkan agar tetap meyakinkan dan mudah dibaca.

The Recognition

About the A' Design Award Emas

Camel Robot Karya Seni Digital adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Camel Robot Karya Seni Digital diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Camel Robot Karya Seni Digital menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.