DIY Spice Blends by Chef Heidi Resep Digital Media Sosial by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Resep Digital Media Sosial by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

PerakPeriklanan· 2020

DIY Spice Blends by Chef Heidi Resep Digital Media Sosial

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award Perak Winner in Periklanan Category

38,494

Verified Award Winner

Verify Award Status for #90682

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DIY Spice Blends by Chef Heidi Resep Digital Media Sosial

Unilever Food Solutions menugaskan Chef tetap Heidi Heckmann (Koki Pelanggan Regional, Cape Town) untuk membuat 11 resep Campuran Rempah-rempah unik menggunakan Rangkaian Rempah-Rempah Robertsons. Sebagai bagian dari kampanye "Perjalanan Kami, Penemuan Anda", idenya adalah membuat gambar dan desain unik menggunakan bahan-bahan ini untuk kampanye Facebook yang menyenangkan. Setiap minggu, Spice Blends unik Chef Heidi diposting sebagai Posting Kanvas Facebook yang kaya media. Masing-masing resep ini juga tersedia untuk diunduh iPad di situs web UFS.com.

The Recognition

About the A' Design Award Perak

DIY Spice Blends by Chef Heidi Resep Digital Media Sosial adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. DIY Spice Blends by Chef Heidi Resep Digital Media Sosial diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. DIY Spice Blends by Chef Heidi Resep Digital Media Sosial adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew