Seotun Saram Identitas Korporat by Yangji Kim

Seotun Saram Identitas Korporat by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2020

Seotun Saram Identitas Korporat

by Yangji Kim

Client: Seotun Saram

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #91596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Identitas Korporat

Seotun Saram adalah identitas korporat untuk layanan yang menghubungkan orang-orang yang membutuhkan bantuan dengan konselor profesional. Nama tersebut merujuk pada seseorang yang belum mahir, dan slogannya menyatakan bahwa setiap orang memulai dengan kikuk. Sebuah dongeng menggambarkan proses konseling bagi orang-orang yang belum terbiasa dengan konseling. Cerita ini memiliki dua karakter: Seotun, seorang klien konseling yang mengembara, dan Gobukki, seorang konselor yang lambat namun dapat diandalkan. Tekstur kertas yang hangat, warna biru navy liris dari langit malam, dan ikon-ikon gambar tangan membentuk sistem visualnya. Tujuannya adalah menghadirkan konseling sebagai sesuatu yang bersahabat, hangat, dan aman.

The Recognition

About the A' Design Award Perunggu

Seotun Saram Identitas Korporat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Seotun Saram Identitas Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Seotun Saram Identitas Korporat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim