Seotun Saram Antarmuka Aplikasi Seluler by Donggyun Kang

Seotun Saram Antarmuka Aplikasi Seluler by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak Competition Category.

BesiSeluler· 2020

Seotun Saram Antarmuka Aplikasi Seluler

by Donggyun Kang

Client: Seotun Saram

A' Design Award Besi Winner in Seluler Category

14,400

Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Antarmuka Aplikasi Seluler

Seotun Saram adalah antarmuka aplikasi seluler yang menghubungkan orang-orang yang membutuhkan konseling psikologis dengan konselor profesional bersertifikat. Namanya merujuk pada seseorang yang belum mahir, dan layanan ini berangkat dari gagasan bahwa setiap orang memulai sesuatu dengan canggung. Sebuah dongeng menjelaskan proses konseling secara sederhana bagi pengguna yang belum terbiasa dengan konseling. Dua karakter hadir dalam cerita tersebut: Seotun, seorang klien konseling yang mengembara, dan Gobukki, konselor yang lambat namun dapat diandalkan. Tekstur kertas yang hangat, nuansa biru dongker langit malam, dan ikon gambar tangan membentuk identitas visualnya.

The Recognition

About the A' Design Award Besi

Seotun Saram Antarmuka Aplikasi Seluler adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Seotun Saram Antarmuka Aplikasi Seluler diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Seotun Saram Antarmuka Aplikasi Seluler dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim