Emas Web · 2020
Macy’s Website Situs Web E-Commerce
- A' Design Award Emas 2020 in Web
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Situs Web E-Commerce
Situs web Macy's adalah platform e-commerce yang memungkinkan pelanggan berbelanja rangkaian produk Macy's secara daring. Situs web ini didesain ulang pada tahun 2019 sebagai tanggapan langsung atas masukan pelanggan, menghasilkan desain yang bersih, sederhana, dan terinspirasi dunia mode. Tata letaknya mengambil inspirasi dari media mode dan produk teknologi konsumen, serta bertujuan membedakan Macy's dari para peritel pesaing. Teknologi web responsif modern digunakan sehingga situs ini dapat diakses melalui komputer laptop, tablet, dan ponsel pintar. Riset pengalaman pengguna menjadi panduan dalam proses desain ulang ini, meliputi survei, wawancara, dan pengujian kebergunaan.
About the A' Design Award Emas
Macy’s Website Situs Web E-Commerce adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Macy’s Website Situs Web E-Commerce diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Macy’s Website Situs Web E-Commerce menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
