Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan by Xiaobing Yao

Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Desain Ruang Interior dan Pameran Competition Category.

PlatinumInterior· 2020

Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

A' Design Award Platinum Winner in Interior Category

286,579

Verified Award Winner

Verify Award Status for #95560

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan

Rotass Haute Joallerie Chongqing adalah interior toko perhiasan seluas 280 meter persegi yang terbagi dalam dua lantai. Renovasi bangunan di jalan komersial yang sudah ada ini menggunakan papan gipsum, cermin pelat baja, dan pipa baja putih. Pahatan gipsum di lobi lantai dasar mengekspresikan estetika merek, sementara anak tangga tembaga dan langit-langit bercermin menciptakan pergerakan ke arah atas. Mezanin yang ditinggikan memperluas ruang dan berfungsi sebagai area penerimaan tamu VIP. Lantai dua menerapkan simbol-simbol arsitektur gereja untuk menghadirkan kesan ritual, sedangkan dinding koridor bersegi-segi mengingatkan pada bagian dalam sebuah berlian.

The Recognition

About the A' Design Award Platinum

Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.