Pass On Seri Fotografi by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Fotografi dan Manipulasi Foto Competition Category.

PerungguFotografi· 2020

Pass On Seri Fotografi

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award Perunggu Winner in Fotografi Category

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Verified Award Winner

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Colors

The Design

About Pass On Seri Fotografi

Pass On adalah seri fotografi yang dibangun di sekitar citra sebuah pesan yang tersegel di dalam botol. Setiap foto diilhami oleh satu kata, seperti harapan atau persaudaraan, dan merepresentasikan kata tersebut melalui maknanya atau melalui suatu peristiwa nyata. Tiga elemen yang sama, yaitu pesan, botol, dan air, hadir dalam setiap gambar, namun setiap tema diperlakukan dengan cara yang berbeda. Set, akuarium khusus, dan mekanisme tertentu dibuat khusus untuk pengambilan gambar. Citra digitalnya menggabungkan interferensi dan peleburan gambar, serta dicetak dengan teknik inkjet pada kertas katun.

The Recognition

About the A' Design Award Perunggu

Pass On Seri Fotografi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Pass On Seri Fotografi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Pass On Seri Fotografi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla