W Atlanta Midtown Desain Interior Hotel oleh Virserius Studio

Karya W Atlanta Midtown Desain Interior Hotel oleh Virserius Studio adalah pemenang yang sangat dihormati dari 2020 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Perhotelan, Rekreasi, Perjalanan dan Pariwisata.

BesiPerhotelan· 2020

W Atlanta Midtown Desain Interior Hotel

oleh Virserius Studio

Klien: Virserius Studio

Pemenang A' Design Award Besi dalam Kategori Perhotelan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #96698

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Warna

Desain

Tentang W Atlanta Midtown Desain Interior Hotel

W Atlanta Midtown adalah interior lobi dan bar hotel di Atlanta, Georgia, Amerika Serikat. Desainnya terinspirasi dari kediaman dan taman rahasia milik tokoh fiktif bernama Arthur, yang mengoleksi karya seni dan benda-benda selama perjalanannya yang luas ke berbagai belahan dunia. Lobi dan bar tersebut mencakup area sekitar 929 meter persegi. Perabot khusus, pelapis lantai, karya seni, serta pelapis dinding digital membentuk sebuah ruang duduk dan taman botani. Sebuah ruang santai (den) merujuk pada cerita rakyat Seribu Satu Malam dan dilengkapi seni lukis pada langit-langit. Teras berundak dengan tempat duduk bergaya amfiteater mendukung aktivitas bekerja, berbincang, maupun pertemuan pribadi.

Pengakuan

Tentang A' Design Award Besi

W Atlanta Midtown Desain Interior Hotel adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. W Atlanta Midtown Desain Interior Hotel diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. W Atlanta Midtown Desain Interior Hotel dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
Dimensi & Kemasan: The lobby and bar measure approximately 929.0304 square metres
Tag: art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
Teknologi Produksi: The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
Tantangan Desain: The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
Riset: To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
Inspirasi: The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
Durasi Proyek: The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
Alur Operasi: In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
Anggota Tim: Principal Designer: Virserius Studio
Art Consultants: Imaggo Production
Kredit Gambar: Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019