Madame Butterfly Seri Poster by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
EmasGrafis· 2021
Madame Butterfly Seri Poster
Client: Liudmila Shurygina
A' Design Award Emas Winner in Grafis Category
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- Verified Award Winner
- Verify Award Status for #97299
The Design
About Madame Butterfly Seri Poster
Madame Butterfly adalah sebuah seri poster opera. Setiap poster menampilkan potret ikonik seorang perempuan yang bernyanyi sebagai figur sentral dari alur cerita opera sekaligus simbol gairah. Seri ini mencakup opera seperti Madame Butterfly, Tosca, dan Norma, serta mencerminkan peran perempuan yang tragis dan penuh ketergantungan dalam libretto masing-masing. Setiap komposisi menghadirkan adegan terakhir, yaitu puncak dari cerita. Desainnya bertumpu pada bentuk-bentuk minimal, lukisan yang ekspresif, dan gaya Memphis, dengan warna-warna terbuka serta kontras yang kuat. Poster-poster ini dicetak dalam ukuran A1 pada kertas karton.
The Recognition
About the A' Design Award Emas
Madame Butterfly Seri Poster adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Madame Butterfly Seri Poster diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Madame Butterfly Seri Poster menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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