Korea Sport Coach Federation Branding Dan Identitas Visual by Yena Choi and Jinha Seo

Korea Sport Coach Federation Branding Dan Identitas Visual by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2020

Korea Sport Coach Federation Branding Dan Identitas Visual

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #98641

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Branding Dan Identitas Visual

KSCF adalah divisi olahraga Korea yang mengumpulkan para ahli terkait olahraga termasuk pemain aktif dan mantan tim nasional, pelatih, dan pemilik tim olahraga. Logo hati diambil dari sumbu XY, yang mewakili euforia dan adrenalin atlet, dedikasi dan kasih sayang pelatih untuk tim mereka dan kecintaan pada olahraga secara umum. Logo hati terdiri dari empat potongan puzzle: telinga, panah, kaki, dan hati. Telinga melambangkan mendengarkan, panah melambangkan tujuan dan arah, kaki melambangkan kemampuan, dan hati melambangkan gairah.

The Recognition

About the A' Design Award Perunggu

Korea Sport Coach Federation Branding Dan Identitas Visual adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Korea Sport Coach Federation Branding Dan Identitas Visual diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Korea Sport Coach Federation Branding Dan Identitas Visual memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team