BRC Star Amber Pusat Penjualan by Rui Ning and Timson Zi

BRC Star Amber Pusat Penjualan by Rui Ning and Timson Zi is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Ruang Interior dan Pameran Competition Category.

EmasInterior· 2020

BRC Star Amber Pusat Penjualan

by Rui Ning and Timson Zi

Client: Gnd N+ Design & Acme Casa

A' Design Award Emas Winner in Interior Category

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Verified Award Winner
Verify Award Status for #99343

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BRC Star Amber Pusat Penjualan

BRC Star Amber adalah sebuah pusat penjualan yang berlokasi di Fuzhou, Tiongkok. Interiornya mencakup 500 meter persegi pada dua lantai dan berpusat pada area sandbox (maket). Bukaan berbentuk lengkung, garis-garis melengkung, serta nuansa emas dan krem menghadirkan kembali gaya Art Deco, sementara warna biru Klein dan merah Bordeaux menambahkan kontras. Instalasi seni, material alami, dan pias cahaya membentuk atmosfer yang terbuka. Area negosiasi, ruang penandatanganan kontrak, ruang VIP, dan water bar ditempatkan di luar area pintu masuk. Sebuah ruang realitas virtual di lantai dua memungkinkan pengunjung melihat pratinjau ruang hunian mereka di masa depan.

The Recognition

About the A' Design Award Emas

BRC Star Amber Pusat Penjualan adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. BRC Star Amber Pusat Penjualan diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. BRC Star Amber Pusat Penjualan menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Containing the modern temperament of fashion and art extends the thinking of residence, art and life. The designer hopes that the space is pure and free which presents distinctive personality, lines, and colors, without the heavy sense of history, and not bound by the environment of any era.
Dimensions & Packaging: This project is 500 square meters. The two storey building is interspersed with smooth curves. The space is centered on the sandbox area. Above the sandbox are finely woven lighting decorations and the vertically arranged ceiling light strips. Surrounded by lofty arched door openings on all sides, it is "softened" in the color tone of the earth. The blank wall decorated with a penetrating metal shape and Klein blue balls set up a little "fun" to eliminate the alienation of the space.
Tags: Sales Center, Interior design, BRC, Star Amber, ARTDECO
Production Technology: The emergence of arch design elements is very representative and ingeniously intersperses throughout the space. The classic ARTDECO style combination of gold and beige is collided with the impactful colors of Klein blue and Bordeaux red, bringing a dynamic atmosphere. Use art installations and color collisions to create a highly recognizable space, use condensed lines to outline, discard unnecessary decoration, use natural materials and light bands to cleverly break through the latitude of space, and create a new concept experiential sales center.
Design Challenge: The soft arcs at the stairs relieve the horizontal rigidity and hang Klein blue boats and balls. The combination of the ball hanging device and the ship's elements reflects the sense of extension. The application and evolution of the "circle" elements in varous spaces and areas is also a challenge.
Research: The doorway is used as the boundary partition area. Outside the doorway, a negotiation area, a contract signing room, a VIP negotiation room and a water bar area are set. The negotiation area introduces natural light with large-scale transparent floor-to-ceiling windows, and water ripple-like ceilings, such as "ink" and "water", which are carefully forged at the metal interface, create unique effects.
Inspiration: Star Amber is located in Fuzhou, one of the oldest cities in China to accept Western culture. In recent times, benefiting from maritime trade, Fuzhou has ushered in a new cultural and economic prosperity. The designer hopes to integrate the western modern architecture classic ARTDECO style and traditional marine culture, and project it into the overall design, showing a new and unique space atmosphere.
Project Duration: The project finished in October 2019 in Fuzhou, Fujian Province, China.
Operation Flow: A VR experience room is set up on the second floor, and VR virtual technology is installed to provide users with virtual senses about vision, hearing, touch and other senses, so that users can feel every detail of the space more directly as if they are physically present, having the intuitive experience of the living space in the future.
Team Members: Chief Designer: Rui Ning
Chief Designer: Timson Zi
Designer: Shanshan Xu
Designer: Shaliar Wang
Image Credits: Photographer: Simon Wu