Differ

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture Gudao uses the cultural elements in product design. Specifically the studio works on housewares and furniture design, these can be given more spiritual needs. Design of Gudao is to present how people like them think and express their views of culture and beauty.

Karya kreatif Differ telah dihargai oleh A' Design Award & Competition yang sangat bergengsi dalam kategori Furnitur, Pencahayaan dan Peralatan Dapur. Rekam jejak Differ mencakup 4 A' Design Award, yang dimahkotai oleh A' Design Award Perak. Differ telah berulang kali diakui dalam kategori Furnitur. Dalam kompetisi ini, Differ mengikuti secara anonim, dan panel juri besar internasional yang terdiri dari akademisi terkemuka, profesional desain, serta anggota pers memutuskan melalui penilaian sejawat secara tertutup.

Semua penghargaan diberikan pada edisi 2017 - 2018 A' Design Award & Competition. Differ menyandang gelar World Design Rating Profesional Mendatang. Designers.org mencantumkan Differ di antara para kreator pemenang penghargaan dari Tiongkok.

DIFFER is a brand created by Jiangsu Guaizuo culture and creative Co., Ltd., aiming at housewares and furniture design and customizing cultural office supplies and gifts.
Gudao design studio is the core design department.