Wawancara dengan 33 and Branding

koi in Chinese has the meaning of good luck or may you have the prosperity in the new year. We use koi as the main form of the product, and extract the elements of water, light and earth into it, we redesign the traditional culture language to form a visual language. At the same time, we extract the koi 's visual color, putting up the perfect combination with the pattern to achieve the overall visual effect and product unique selling point, the origin of complement each other's purpose.

koi represents the beauty of the common sense in China, we create this striking unique graphics, good wishes and eye-catching colors of unity. While designing packaging, we are more particular about the material process to make it different. We use a unique fine lines of pearl paper, in order to better highlight the smoothness and texture, as well as the use of laser cutting process with artificial, so that scales slightly turned up, making the entire packaging more three-dimensional appearance.

I will inform my customers and we will celebrate together to see if we can further promote their sales.

About a month

The design of this particular concept is mainly due to the desire to make a good omen in the new year, which is very important in China? The design is commissioned by the client.

Your design is being produced or used by another company.

social insight

New Year gift giver

Shape, material and printing process

He is the origin of the product, the best regional product.

Adobe photoshop、Adobe illustrator

In the design, the rice is packaged as a gift to be sold, expanding the consumer group.

I have a team with a lot of experience in creative design and post production.

Technology ensures the quality of the finished product, and the fish scales will show a unique light.

We carried out competitive product analysis and research and environmental inspection of the sales market before we determined this plan.

In the process of conceptual design and implementation, the challenge we face is the main materials and processes, how to make them different. After many attempts, we finally use the unique fine grain pearl paper, in order to better highlight the smoothness and texture, as well as the use of laser cutting technology and artificial cooperation, so that the scale slightly up, so that the whole packaging more three-dimensional.

I hope to get the recognition of professionals, and also hope to guide the improvement of better design.

In a Chinese word, Everything comes to him who waits.

When I was a child, the age of material shortage in the village made me prefer to do one thing and make different changes to make it more suitable and beautiful. Different collocations realize a lot of possibilities, and also let me get a lot of happiness. When I was older, I met my painting teacher. He expressed what I wanted to design in the way of painting. Naturally, I entered the art college and systematically learned about art design. After graduation, I became a designer.

Curiosity makes me design and explore. The trend of interest made me a designer.

I choose to be a designer.

More design related to design experience.

Always be curious and creative.

Good designers must solve problems for customers, and great designers should shoulder more social responsibilities, not only to do it by themselves, but also to guide people in a good direction, such as protecting my environment, cherishing water resources, sorting garbage, etc.

Good design becomes a really good design, which can not only solve the existing problems of the enterprise, but also benefit the long-term development of the enterprise and lead the direction in the design industry.

好的世界创造更高的价值，

There are no public welfare projects designed for social responsibility.

Social welfare.

There is no secret to design.

Illustration design. Cool.

Packaging design is the most direct media facing consumers.

Improve their own advantages and make up for their own shortcomings.

Never thought about it.

New combinations of known things are given different meanings and connotations.

Patience and hard work.

communicate.

Now there are many display platforms. The premise is to design a good design as much as possible.

Commercial projects. Cross border new ideas.

Use design to create something meaningful to design.

Continuous design works.

First of all, while creating beauty, design should not be carried out on the premise of more damage.

A multimedia experience space. I'm excited to be able to use more design energy.

Can solve customer problems and bring better design experience.

better and better.

Dynamic experience oriented design ideas.

1-3 months

Find the core demand points.

design for good.

Design decision trend.

Support the creative point of design.

Ps、Ai、C4d

Harmonious coexistence.

What is the starting point of design.

His original design.

Illustrator, animator. Believe it.

Leaders in different industries.

Art history.

Learn more, see more, do more, speak more

The award is a constant affirmation of one's professional ability.

White, balcony, apple, autumn, handmade, Nike

Children like to participate in self-made devices.

Customer's approval and pay enough design fee, find out relevant information and sort it out.

Future to future. Just do it now.

Please contact me if you needwill@33andbranding.com

When I was a child, the age of material shortage in the village made me prefer to make a single thing make different changes to be more suitable and beautiful. Different collocations realized a lot of possibilities, and also made me get a lot of happiness. Naturally, I became a designer. I am very honored to be engaged in the design industry, and I will continue to do so to make the world a better place with my strength.

33 and branding is a brand experience marketing company that creates a brand with visual arts. To provide a full range of services for many brand companies with aesthetic needs, committed to constantly explore unique and novel creative experience, business involves traditional creativity, brand strategy and design, digital / multimedia interaction, mobile / social marketing, etc.

Design is to integrate the known things and present a new look.

Give broad space, grow together with customers, challenging works.

The favorite design is packaging.

I still remember that it was the advertisement design of a financial street, and the high-intensity work made me quickly integrate into this circle.

My favorite material is environmental protection material. I hope my design will only add beauty to the world, not burden.

The most creative is to solve the problems for customers, whether it is to increase sales and improve performance, but also get the recognition of professional platforms and awards.

In the design process, I pay more attention to the ability to solve the customer's problems, and always use good design to achieve the first thing I want.

Pain is happy.

Feeling design makes my children happy to see it presented.

Customer's recognition and design industry's common recognition enable to realize the value of design.

A successful design is sure to solve customers' problems and puzzles.

Correct social guidance, positive attitude, correct outlook on life, values and world outlook. The accusation of environmental protection is not only that the designer should have a sense of responsibility, not only in terms of packaging materials and use methods, but also in the way of customs clearance design to guide more people to participate.

I think the development of the design field will continue to be more environmentally friendly and natural, because this is also the development of society and our requirements, and the future of design is also here, constantly making life and the world better.

The last exhibition was an exhibition on the protection of marine life launched by WPP in 2019 in Beijing, China. There is no time for the next exhibition, but I will always design it with the theme of protecting the environment and infect more people.

My work is inspired by my wife's complaint that the inconvenience of carrying cosmetics and the extravagant over packing are not environmental friendly. Most of my design inspiration comes from life, such as my son's picture books, toys, games and so on. Keeping thinking is the key to my ability to sustain creativity and keep a curious heart forever.

No design style. Each brand is different, designers should build different design styles according to the brand. My design method is extraction expression.

I live in Beijing. The cultural heritage of Beijing is also that I know more about human wisdom. They also gave me a lot of inspiration for my design. In China where I live, the design is still very open, but there is a little limitation in the customer's acceptance, which may be caused by their company system and consistent style.

In an equal way, with empathy

Curiosity, constant creation and tenacity are also my criteria for choosing excellent designers.

The first is to interpret customer needs, find the most core ideas, and express them with design thinking. This process is simple to say, but it is relatively difficult to do.

Busy busy busy......

Always be curious and creative.

Designers will love life more and demand perfection in everything. The pursuit of perfection in the project also gives more time to work and less time to accompany family members.

Connect the brand and the consumer with the same design method.

Keep curious and tough

The software I often use is Adobe Photoshop、Adobe illustrator.My work is inspired by my wife's complaint that the inconvenience of carrying cosmetics and the extravagant over packing are not environmental friendly. Most of my design inspiration comes from life, such as my son's picture books, toys, games and so on. Keeping thinking is the key to my ability to sustain creativity and keep a curious heart forever.

At the beginning of each project, I will make a schedule to plan the creation time and customer communication time. Strictly according to the time agreed with the customer, time and good design are very important for the project. Do your best to achieve the goal in a limited time.

Of course, the time used for different projects is different. Generally, the time will be determined according to the customer's requirements and projects.

Is there a better way to do this?

Cross border learning in different industries.

Most of them are local customers.

Simple and direct, the simplest is the most powerful.

deisgn for good.

I have a team, constant creativity and tenacity are tickets. All the people in the team have their own skills and at least 5 years or even 10 years of design experience. The skills they are good at include PS drawing revision, resolution of various design and production materials, combination and simplification of appropriate figures, lighting, photography, 3D modeling, etc., but the most important skill is creation.

I am now carrying out a project of brand reconstruction and overall packaging design of make-up. I also hope that new creative sparks will burst out in this cooperation with customers, and the brand recognition and goodwill of customers can be rapidly improved.

My email address is will@33andbranding.com. You can contact me by email.