Fido Dido House by 7UP Free Ọrụ Bụ Isi: Nrụnye Akara Ahịa Nke A Na-Enwe Ahụmịhe Ya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Mmemme na Ihe Omume Competition Category.
BronzMmemme· 2020
Fido Dido House by 7UP Free Ọrụ Bụ Isi: Nrụnye Akara Ahịa Nke A Na-Enwe Ahụmịhe Ya
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Ihe Nrite A' Design Award nke Bronz Winner in Mmemme Category
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The Design
About Fido Dido House by 7UP Free Ọrụ Bụ Isi: Nrụnye Akara Ahịa Nke A Na-Enwe Ahụmịhe Ya
Ederede Akwụkwọ: Fido Dido House bụ nrụnye akara ahịa nke abalị abụọ e mere na Covent Garden na London. Nhazi a na-atụgharị ụwa oji na ọcha nke dimensin abụọ nke agwa Fido Dido ka ọ bụrụ ohere dimensin atọ. Ndị ọbịa na-agafe agafe n'ime mpaghara ndị e nwere isiokwu, gụnyere ọnụụlọ nkwakọ akwa mara ama na ụlọ nchekwa nri nke jupụtara na Fido Flakes. Ihe ndị ọzọ gụnyere ebe oyi (fridge cool down), ihe ndina ezumike, mgbidi eserese mmadụ na ibe ya nwere ike itinye aka na ya, egwu dị jụụ, na inyocha ngwaahịa. Ọnọdụ a na-emetụta mmadụ n'ọtụtụ ụzọ (multi sensory) na-akpọ ndị ọbịa oku ka ha zuru ike ma na-eme ka ozi mkpọsa ahụ dịrị ndụ.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Fido Dido House by 7UP Free Ọrụ Bụ Isi: Nrụnye Akara Ahịa Nke A Na-Enwe Ahụmịhe Ya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Fido Dido House by 7UP Free Ọrụ Bụ Isi: Nrụnye Akara Ahịa Nke A Na-Enwe Ahụmịhe Ya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Fido Dido House by 7UP Free Ọrụ Bụ Isi: Nrụnye Akara Ahịa Nke A Na-Enwe Ahụmịhe Ya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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