Game Fuel PRO-AM Consumer Experience Nhazi Mmemme Ndụ by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Nhazi Mmemme Ndụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Mmemme na Ihe Omume Competition Category.

ỌlaedoMmemme· 2020

Game Fuel PRO-AM Consumer Experience Nhazi Mmemme Ndụ

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Ọlaedo Winner in Mmemme Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Nhazi Mmemme Ndụ

Game Fuel PRO-AM bụ mmemme egwuregwu vidiyo ndụ e mepụtara maka otu akara azụmahịa ihe ọṅụṅụ ma gbasaa ya na ndị na-ekiri n'ụlọ ha. Mmemme a jikọtara ndị ọkachamara egwuregwu vidiyo na ndị ama ama iji gosipụta ụdị egwuregwu ọhụrụ nke abụọ-megide-abụọ nakwa iji webata mkpọ ihe ọṅụṅụ ọhụrụ. E ji ọkụ na-acha ọbara ọbara na acha anụnụ anụnụ, bụ agba isi nke ngwaahịa ahụ, mee ka ebe studio ahụ na-enwu iji mepụta mmetụta dị egwu nakwa iji kewaa otu abụọ ahụ. Ụdị mkpụrụedemede siri ike na agba dị ukwuu nyere ebe ahụ nkọwa ọgbara ọhụrụ nke egwuregwu vidiyo. E mere nhazi ebe ahụ ka ọ pụta ìhè nke ọma na ihuenyo n'oge mgbasa ozi ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Game Fuel PRO-AM Consumer Experience Nhazi Mmemme Ndụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Game Fuel PRO-AM Consumer Experience Nhazi Mmemme Ndụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Game Fuel PRO-AM Consumer Experience Nhazi Mmemme Ndụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release