Zhangyan Country Living Festival Ọrụ Bụ Isi: Ebe Ngosi Ihe nke Tongji Tiandi Neili Lab

Ihe emepụtara bụ Zhangyan Country Living Festival Ọrụ Bụ Isi: Ebe Ngosi Ihe nke Tongji Tiandi Neili Lab bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Mmemme na Ihe Omume.

ỌlaọchaMmemme· 2021

Zhangyan Country Living Festival Ọrụ Bụ Isi: Ebe Ngosi Ihe

nke Tongji Tiandi Neili Lab

Onye Ahịa: Tongji Tiandi-Neili Lab

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Mmemme

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Zhangyan Country Living Festival Ọrụ Bụ Isi: Ebe Ngosi Ihe

Zhangyan Country Living Festival bụ ebe ngosi ihe e mepụtara maka mmemme obodo nta na Shanghai. E ji akpa ntupu ihe (container) ochie e ji ebu ngwaahịa gbaa ya, nke a chịkọtara, kwakọba, gwakọta ma gbanwee ka e wuo mpaghara dịgasị iche iche nwere isiokwu. Otu ìgwè container mechịrị mpaghara maka mkparịta ụka (forums), ebe otu ìgwè ọzọ kọwara mpaghara maka ahịa. A na-ejikwa akụrụngwa a tụfuru n'obodo dịka osisi, ahịhịa achara na achara riid. Njiri mara anya na-esote ụdị Memphis ma na-ewepụ ihe ọ bụla nkịtị nke obodo dịka ugwu, mmiri, azụ na àkwà mmiri. Ebe mmemme ahụ na-ekpuchi mita square 5000.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Zhangyan Country Living Festival Ọrụ Bụ Isi: Ebe Ngosi Ihe meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Zhangyan Country Living Festival Ọrụ Bụ Isi: Ebe Ngosi Ihe ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Zhangyan Country Living Festival Ọrụ Bụ Isi: Ebe Ngosi Ihe bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Nha & Mkpuchi: The visual system design includes 5000 square meters of activity space.
Mkpado: Innovation，sustainable，Memphis，integrating design
Teknụzụ Mmepụta: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Ịma Aka Imepụta: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Nchọpụta: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Mkpali: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Oge Ọrụ: The project started in August 2019 in Shanghai and finished in November 2019.
Usoro Ọrụ: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Ndị Otu: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang