Ai Academy Njirimara Ọtụtụ by Emanuele Grittini

Ai Academy Njirimara Ọtụtụ by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2020

Ai Academy Njirimara Ọtụtụ

by Emanuele Grittini

Client: Ai Academy

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Ai Academy Njirimara Ọtụtụ

Ai Academy bụ njirimara ọtụtụ e mepụtara maka ụlọ ọrụ na-arụ ọrụ na atụmatụ ọgụgụ isi (artificial intelligence). Ụdị mkpụrụedemede logo ahụ dabere na mkpụrụedemede monospaced, bụ nke a na-eji eme ihe ọtụtụ mgbe niile na gburugburu mmemme kọmputa. Ndabere azụ na-atụgharị ọdịdị ọtụtụ ubi mmụta nke artificial intelligence gaa na onyonyo nkịtị, na-enweghị ntụaka ozugbo na teknụzụ. E ji usoro ngwakọta agba nnwale mepụta ha, na-eji irighiri mmiri na-ese ihe, e wee see foto ma mesie ya nke ọma site na nrụziputa foto. Ọdịiche dị n'etiti mkpụrụedemede logo na ndabere azụ na-eme ka logo ahụ pụta ìhè na-adịghị mfe ichefu. Agba ndị siri ike na-enyere aka n'ịmata njirimara ọtụtụ ahụ ngwa ngwa n'ihe onyonyo mmemme na na ngwaike mgbasa ozi mmekọrịta ọha.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Ai Academy Njirimara Ọtụtụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Ai Academy Njirimara Ọtụtụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Ai Academy Njirimara Ọtụtụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.