Problue Annual Posters Ọrụ Bụ Isi: Poster by JBBC Branding Consultancy

Problue Annual Posters Ọrụ Bụ Isi: Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ise Foto na Mgbanwe Foto Competition Category.

ỌlaọchaIse Foto· 2020

Problue Annual Posters Ọrụ Bụ Isi: Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ise Foto Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Ọrụ Bụ Isi: Poster

Problue Annual Posters bụ usoro nke poster ndị e biri ebi nke e mepụtara maka otu ụlọ ọrụ na-eme mmiri mmiri. Poster ọ bụla na-egosi otu onye nlereanya yi uwe obodo mara mma na uwe mmiri mmiri, ya mere mgbanwe dị n'etiti ndụ kwa ụbọchị na mmiri mmiri ka a na-eme ka ọ pụta ìhè. A na-etinye acha ntụ ntụ na-acha anụnụ anụnụ n'ahụ nwoke maka ịma mma, e tinyekwara acha uhie n'ahụ nwaanyị. Fins nke camouflage na-ezo aka na mmegharị nke ndụ obodo. A na-ahazi ihe ndị dị iche iche na-eme ihe dị ka nkata, dị ka ọsọ ọsọ na jụụ, uwe kwa ụbọchị na uwe mmiri mmiri, ịdị nro na ịdị nkọ. Poster ọ bụla na-atụ 420 site na 594 milimita.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Problue Annual Posters Ọrụ Bụ Isi: Poster meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Problue Annual Posters Ọrụ Bụ Isi: Poster ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Problue Annual Posters Ọrụ Bụ Isi: Poster bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd