Beyond the Blue Ọrụ Bụ Isi: Akwụkwọ by Sung ho Nam

Beyond the Blue Ọrụ Bụ Isi: Akwụkwọ by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mbipụta na Mgbasa Ozi Ebipụtara Competition Category.

ỌlaọchaMbipụta· 2020

Beyond the Blue Ọrụ Bụ Isi: Akwụkwọ

by Sung ho Nam

Client: Cosmo-Sloth

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mbipụta Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Ọrụ Bụ Isi: Akwụkwọ

Beyond the Blue bụ akwụkwọ gbasara okwu gburugburu ebe obibi metụtara oke osimiri. A na-eweta isiokwu ọ bụla site na iji mpempe agba pụrụ iche nke na-egosi ihu dị iche iche nke oke osimiri. Mpempe agba akwụkwọ ndụ akwụkwọ ndụ na-anọchi anya oke osimiri oke ọhịa dị mma, ebe mpempe agba uhie na-ezo aka n'oke osimiri nke ọbara whale mere ka ọ gbaa ọchịchịrị. A na-eji agba dị ka ụzọ dị mfe na nke zuru ụwa ọnụ iji kọwaara ndị na-agụ akwụkwọ nke afọ niile isiokwu gburugburu ebe obibi mgbagwoju anya. Akwụkwọ ahụ nwere 187 mm site na 245 mm ma nwee ibe 90. Obibi akwụkwọ na-eji inki mmanụ soybean na akpụ akwụkwọ matte 100 g, na njikọ eri na-ebelata iji gluu.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Beyond the Blue Ọrụ Bụ Isi: Akwụkwọ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Beyond the Blue Ọrụ Bụ Isi: Akwụkwọ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Beyond the Blue Ọrụ Bụ Isi: Akwụkwọ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam