Lei Shing Hong Forest Food Court Nka Mgbidi na Njirimara by Jansword Zhu

Lei Shing Hong Forest Food Court Nka Mgbidi na Njirimara by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2020

Lei Shing Hong Forest Food Court Nka Mgbidi na Njirimara

by Jansword Zhu

Client: Jansword zhu

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Lei Shing Hong Forest Food Court Nka Mgbidi na Njirimara

Forest Food Court bụ ebe a na-eri nri dị n'ụlọ ọrụ nke onye Japan a ma ama n'iwu ụlọ bụ Kuma Kengo wuru na Beijing. Echiche bụ isi nke ụlọ ahụ bụ "Ọhịa n'ime obodo." Akara njirimara na nnukwu nka mgbidi 6m*150m si n'echiche a pụta. Eserese mara mma na akara nka na-adịghị siri ike na-eweta ọnọdụ izu ike, nke eke ma bụrụkwa nke obodo n'ime ụlọ ọrụ siri ike. Eserese ahụ nke na-adịchaghị doro anya nke ọma mere ka ọnọdụ ụlọ ọrụ ahụ guzosie ike ma zere ịbụ nke ụmụaka ma ọ bụ nke mara mma nke ukwuu.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Lei Shing Hong Forest Food Court Nka Mgbidi na Njirimara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Lei Shing Hong Forest Food Court Nka Mgbidi na Njirimara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Lei Shing Hong Forest Food Court Nka Mgbidi na Njirimara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu